Purav Desai is the founder of Recube Circular Solutions Pvt. Ltd.(Cupable & Greenlit) has been an entrepreneur in the reuse & refill space of circular economy for the past 7 years.

He has demonstrated solutions in the F&B and FMCG Space with F&B brands like Burger King, Starbucks, & 500+ restaurants.

He has also implemented 100+ fully circular closed loop events like Coldplay and multiple alcohol brands. He has also worked with brands like Unilever, etc. His firm is also backed by Rainmatter Capital (Family Office of Zerodha).